About Us
An About Us page isn’t just where you share the story of your brand. It’s also where you tell your customer what you do for them and how you work to meet their needs in that area.
It isn’t so much “Here’s what we’re about,” but more like “Here’s who we are, why we started, and what we can do for you.”
This page can go by many other names, by the way:
- “Our Mission”
- “Our Story”
- “About [brand name]”
- Or simply “About”
An About Us page can include a wide array of information, but the most common sections to include are:
- Who you serve and what you do for them.
- Your brand story/history, including how you got started.
- Your mission and vision for the company.
- Your brand values, what you believe in, and how you uphold those values in your day-to-day operations.
- Mini bios of the people on your team.
- An explanation of your process, how your services work, or how your products are made.
You can include all of these sections, some of them, or just one or two.
It depends entirely on your business type, including your industry, what you sell, and how unique your products/services are.
On top of that, take into account your brand voice as well as what your customers would be interested to know.
As you’ll soon see, some businesses devote one or two short paragraphs to their About page – and that’s it. Others tell a long story of how they were founded, and yet more have multiple pages within their About page wheelhouse.
For example, if your brand is founded on strict environmental or ethical principles, you’ll probably spend more time explaining how you uphold those standards versus a brand that sells a simple, straightforward product.